Most Australians shy away from self-promotion – and with good reason. The iconic Australian is humble and self-deprecating, not given to gloating or “big-noting”. Unlike in the United States, self-promotion doesn’t sit well in our culture.
However knowing how to skilfully talk about your accomplishments is vital to advancing your career. If you can’t communicate and market yourself, you will often be off the radar for new opportunities.
Here are some simple steps to develop a clear, authentic message and confidently deliver it to those who can support you in managing your career.
1. Understand your brand
Know your strengths and know what others say about you. You will be surprised at how others see you and in most cases this will in far better light than you thought. This can be as easy as asking people how they see you in terms of strengths and personality, right through to doing a 360 reputation/brand tool (see this free version fromReach USA). This self-awareness will also help increase your confidence as you can quote what others say about you.
2. Be authentic
When trying to build a network of people who can support your ideas and help you find career opportunities, it can be easy to give yourself more credit than is due. Don’t make the mistake of pretending to be someone you’re not. Pay close attention to the message you want to send out, and be ready to answer for it.
3. Understand Your Audience
Be mindful of whether or not what you have to share is relevant to them. and
You need to decide what specific accomplishments or stories are most relevant to your audience.
4. Promote Your Value, Not Yourself
Talk about specific projects you’ve worked on and the value you’ve delivered to an organisation.
Remember to . It’s really important that you talk about key success metrics of your projects and how you’ve delivered against them. Talk about how you’ve saved costs, made or saved the company money or saved time.
5. Demonstrate Confidence and Passion
Confidence is so important, whether you’re in interviews or business meetings. When you transition into a new role or company, you need to show your superiors you have confidence in yourself and know you’ll be successful in the job.
6. Get Recommendations
Third-party recommendations can help you get a job or grow your business. If you don’t have them already, ask your previous colleagues or bosses to write a recommendation for you on . For business owners, ensure you have testimonials on your website.
To most us confidence to talk about ourselves and our accomplishments comes from preparation and practice. Self-promotion is something that you need to practice every single day. In fact, you need to practice it to the point where you don’t even feel like you’re doing it anymore. Once you’re comfortable with talking about your achievements, it will be easier to network and succeed in job interviews.
If you would like to discuss developing your Personal Brand in more detail then contact me today on firstname.lastname@example.org